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Paid social campaigns on Facebook, Instagram, LinkedIn, and TikTok — built around lead generation, not vanity metrics.
Here’s what we see when businesses come to us after running social ads themselves — or with another agency:
They’re optimising for the wrong objective. They’re targeting audiences that are too broad — or too narrow. They’ve boosted posts and called it a strategy. And when they ask what the ads actually generated, nobody can answer.
Paid social isn’t difficult in theory. But it requires the right setup, the right creative, and the right measurement to produce consistent, scalable leads. Without those three things, you’re buying impressions — not pipeline.
We build paid social campaigns around one goal: generating qualified enquiries from the right people at the right moment.
We run paid social differently from most agencies. Here’s what that looks like in practice.
We start with who you’re trying to reach — their job titles, pain points, platforms, and behaviour — before we write a single word of ad copy. Targeting is the foundation. Everything else builds from there.
Likes and reach don’t pay salaries. We optimise for lead generation and conversion events from day one — using lead forms, landing pages, and retargeting sequences designed to capture intent.
In a feed full of noise, you have two seconds. We write ad copy and produce creative concepts built to stop the scroll and move the right people toward action — not just anyone.
We set up proper pixel tracking, UTM parameters, and GA4 conversion events so you know exactly which campaign, audience, and ad creative is generating leads — and which isn’t worth the budget.
Custom audience build across demographics, interests, behaviours, and lookalike segments. Separate strategies for cold, warm, and retargeting audiences.
We identify which platforms your audience actually uses — Facebook, Instagram, LinkedIn, TikTok — and audit or build your ad accounts from scratch with correct structure and tracking.
Full-funnel campaign architecture: awareness to consideration to conversion. Each stage has its own objective, creative, and measurement framework.
Full campaign setup: ad sets, ad copy, creative assets, bid strategies, budgets, and scheduling. Structured for testing and learning from day one.
Weekly budget adjustments, audience refinements, creative rotation, and bid optimisation. We actively manage campaigns — no set-and-forget.
Custom audiences based on website visitors, video viewers, lead form engagers, and email lists — keeping your brand in front of warm prospects until they’re ready to act.
Scroll-stopping headlines, body copy, and CTAs written specifically for each platform and audience segment. Multiple variants for testing.
We produce clear creative briefs for image and video assets. Where needed, we can produce static graphics and short-form video content ready for ad delivery.
We audit or build dedicated landing pages that match your ad messaging — because sending paid traffic to a generic homepage kills conversion rates.
Meta Pixel, LinkedIn Insight Tag, TikTok Pixel — all configured via Google Tag Manager with the right conversion events tracked from the start.
Impressions, clicks, CPL (cost per lead), ROAS, conversion rates, and pipeline contribution. Clear numbers, honest assessment, no spin.
We review what’s working, what isn’t, and where to take the strategy next. Paid social evolves — your strategy should too.
4.2x
Return on Ad Spend
B2B Technology Services
We rebuilt their LinkedIn campaign structure around decision-maker audiences, rewrote the ad creative, and added a dedicated landing page. ROAS went from 0.8x to 4.2x in three months.
Read the full case study-62%
Cost Per Lead
Professional Services
Audience segmentation and creative testing cut cost per lead from £87 to £33. Same monthly budget, 2.6x more leads. Paid social became their fastest-growing acquisition channel.
Read the full case studyWeek 1–2
Audit existing accounts and tracking setup, research your audience, define campaign objectives and funnel structure.
Week 3–4
Set up tracking, build campaign structure, create ad copy and creative briefs, launch initial test campaigns.
Month 2–3
A/B test audiences and creatives, cut underperformers, scale what works. This is where cost per lead drops.
Month 4+
Expand to new audiences, add retargeting layers, increase budgets on proven campaigns. Consistent, predictable leads.
Our paid social services are built for:
SMEs with a clear offer that want a consistent, measurable source of qualified inbound leads
B2B companies that need to reach decision-makers on LinkedIn or build brand awareness with specific industries
Businesses running Google Ads who want to extend their reach to audiences not actively searching yet
Companies that have tried boosting posts and want to understand why it didn’t work — and what to do instead
Paid social works best when you have a clear service, a defined audience, and a monthly ad budget of at least £1,000. Below that, the data needed to optimise simply doesn’t accumulate fast enough.
For businesses launching paid social for the first time.
For businesses ready to scale paid social as a lead channel.
For businesses that want paid social as a primary growth channel.
Management fees do not include ad spend. Your ad budget goes directly to the platform. Minimum recommended ad spend: £1,000/month.
Book a free consultation. We’ll review your current setup, identify your best audience opportunities, and show you exactly what a paid social strategy would look like for your business.