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GA4, Google Tag Manager, and custom dashboards that connect your marketing channels to real business outcomes — so every decision is backed by data.
Here’s the reality we find in almost every analytics audit we run:
GA4 was set up once and never touched. Conversions aren’t being tracked — or they’re being tracked incorrectly. The Google Ads account is firing conversion events on page loads, not actual form submissions. Nobody knows which channels are generating leads and which are generating noise.
And when the marketing team asks “what’s working?”, the honest answer is: we don’t really know.
Without accurate tracking and proper attribution, you can’t optimise what you can’t measure. You can’t scale what you don’t understand. And you can’t make a case for increasing the marketing budget if you can’t show what it’s producing.
Analytics isn’t a technical afterthought. It’s the foundation that every other marketing decision sits on.
We don’t just set up tracking — we build a measurement system that tells you what you actually need to know.
We start with your business goals and work backwards to define the KPIs and conversion events that actually indicate success — form submissions, calls, demo bookings — not just sessions and pageviews.
We connect GA4, Google Ads, paid social platforms, and your CRM so you can see which channels, campaigns, and keywords are driving actual leads — not just clicks. No more channel silos.
We audit and fix existing tracking issues before adding anything new. Bad data doesn’t become good data by adding more of it. Every tag, trigger, and variable is documented and tested properly.
We build Looker Studio dashboards that present the right data in a format your team actually understands and uses. Not 40 metrics nobody checks — the 8 numbers that drive decisions.
Full review of your existing GA4, Google Tag Manager, and platform tracking setups — identifying data gaps, duplicate tracking, misconfigured conversions, and attribution errors.
We verify every conversion event across Google Ads, Meta Ads, LinkedIn, and GA4 — ensuring you’re tracking real actions, not phantom events, and that attribution is accurate.
A documented plan mapping your business goals to KPIs, conversion events, and dimensions — so every tracking decision has a clear purpose tied to a business outcome.
Full GA4 property setup or audit — data streams, enhanced measurement, custom events, conversion goals, audiences, and attribution model configuration aligned with your business.
GTM container setup with all tracking tags, triggers, and variables — GA4 events, Google Ads conversions, Meta Pixel, LinkedIn Insight Tag, and any third-party tracking requirements.
UTM parameter standards, channel grouping configuration, and multi-touch attribution setup — so leads from every channel are correctly attributed in GA4 and your reporting dashboards.
Custom multi-channel dashboards pulling data from GA4, Google Ads, Meta Ads, Search Console, and your CRM. Updated automatically. Shared with your team.
Monthly reports covering channel performance, cost per lead, lead volume by source, organic vs paid contribution, and conversion rate by page. With commentary — not just numbers.
A one-page summary for stakeholders and founders — the key numbers that tell the story of your marketing performance without the technical detail.
Regular checks on tracking accuracy — catching data gaps, tag failures, and attribution issues before they corrupt your reporting or misdirect your budget.
When you launch new pages, campaigns, or forms, we update tracking to match. Website changes can break tags — we catch and fix them before they affect your data.
Ongoing support for data questions — interpreting reports, investigating anomalies, and helping you make better marketing decisions based on what the data is telling you.
£0
Wasted Ad Spend Identified
Professional Services
An analytics audit revealed their Google Ads account had been counting page views as conversions for 18 months. Real cost per lead was 6x higher than reported. Once fixed, budget was reallocated to actually profitable campaigns.
Read the full case study100%
Lead Attribution Visibility
B2B Software
From no tracking to full multi-channel attribution in 3 weeks. Every lead now attributed to a source, campaign, and keyword. Marketing decisions shifted from gut feel to data in less than a month.
Read the full case studyWeek 1
Full analytics and tracking audit — GA4, GTM, all ad platforms. Document every gap, error, and improvement opportunity.
Week 2–3
Fix existing issues, implement new tracking, set up GA4 properly, and configure all conversion events across platforms.
Week 4
Build your Looker Studio dashboard, validate all data flows, and train your team on how to read and use the reports.
Ongoing
Monthly data quality checks, report delivery, tracking updates for new pages and campaigns, and consultancy on data-driven decisions.
Our analytics and tracking services are built for:
Businesses spending on paid ads that don’t have accurate conversion tracking and can’t tell which campaigns are profitable
SMEs migrating from Universal Analytics to GA4 that need proper setup and historical data management
Companies using multiple channels that want to understand overall marketing performance rather than isolated platform metrics
Marketing teams and founders that need clean, reliable data before they can confidently scale their marketing investment
If you’re already working with us on SEO, Google Ads, or paid social, analytics is included in our reporting. This standalone service is for businesses that want to fix their measurement foundation independently — or as the first step before investing in other channels.
For businesses needing a proper analytics foundation.
For businesses running multi-channel marketing.
For businesses that want data at the centre of every decision.
Book a free consultation. We’ll run a quick audit of your current analytics setup, identify the gaps, and show you what a proper measurement system would look like for your business.