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Marketing for private clinics, dental practices, specialist consultants, and healthcare providers that needs to be both effective and compliant.
We work with clinics and medical practices that face challenges no generic agency understands:
Advertising regulations mean you can't make the same claims as other industries. The ASA, GDC, GMC, and CQC all have specific rules about what you can and can't say in your marketing. One wrong claim in a Google Ad can trigger a complaint — or worse, a regulatory investigation. Most agencies don't know these rules exist, let alone how to work within them.
Meanwhile, your patients are searching online before they ever pick up the phone. They're reading reviews, comparing clinics, checking credentials, and looking for reassurance. If your website doesn't answer their questions, address their concerns, and appear trustworthy, they'll book with the clinic that does.
Local competition is fierce. Every clinic in your area is fighting for the same patients on Google. The practices winning this battle are the ones with optimised Google Business Profiles, strong review presence, and service pages that rank for the specific treatments patients search for.
Four pillars built around the unique requirements of healthcare and medical marketing.
SEO strategy that works within healthcare advertising regulations. Treatment-specific landing pages, educational content, and technical optimisation — all reviewed against ASA, GDC, and GMC guidelines to keep your practice safe while ranking well.
Most patients search locally. We optimise your Google Business Profile, build local citations, implement review generation systems, and create location-specific content that puts your practice at the top of local results.
We map every stage from symptom research to booking confirmation. Understanding what patients search for, what concerns they have, and what information they need at each step — then creating content and campaigns that guide them to your practice.
Reviews are the single biggest trust signal for healthcare. We implement systems to generate positive reviews, respond professionally to feedback, and build the online reputation that converts browsers into patients.
Create and optimise dedicated pages for every treatment and service you offer, targeting the exact terms patients search for.
Full optimisation of your GBP including categories, attributes, photos, posts, Q&A, and review management.
Build and clean up your presence across healthcare directories, local directories, and industry-specific platforms.
Patient-friendly educational content that establishes authority, answers common questions, and captures informational search traffic.
Compliant search campaigns targeting treatment-specific queries. Strict ad copy review against healthcare advertising regulations.
Facebook and Instagram campaigns for elective and cosmetic treatments, with audience targeting that reaches prospective patients in your catchment area.
Streamline the journey from search to booked appointment. Online booking integration, click-to-call, and conversion rate optimisation.
Automated post-appointment review requests via SMS and email, with monitoring and professional response management.
Recall reminders, treatment follow-ups, and seasonal campaigns to keep patients returning and referring.
Compliant visual content strategy for treatments where visual results drive patient decisions, with proper consent management.
All marketing materials reviewed against ASA, GDC, GMC, and CQC guidelines before publication. Peace of mind built into the process.
Patient acquisition metrics, cost per booking, review velocity, and search visibility — all in a clear monthly report.
Dental Practice Group
Local SEO, treatment page optimisation, and Google Ads grew new patient enquiries by 290% across three practice locations in 10 months.
Private Physiotherapy Clinic
Google Ads targeting treatment-specific keywords delivered new patient bookings at £22 each, with a 7x return on ad spend.
Cosmetic Dentistry Practice
Review generation system increased review volume by 400% while maintaining a 4.9-star average across Google and Trustpilot.
Specialist Dermatology Clinic
Treatment page SEO strategy drove a 165% increase in organic traffic and a 210% increase in consultation requests from search.
Week 1–2
Audit your current online presence, review all existing marketing against regulations, analyse local competition, and identify highest-value treatment areas for growth.
Week 3–4
Develop your local SEO strategy, treatment page roadmap, paid advertising plan, and review generation system — all within compliance guidelines.
Month 2–3
Execute the plan — optimise and create treatment pages, launch compliant ad campaigns, implement review systems, and set up patient tracking.
Month 4+
Continuous optimisation based on patient acquisition data. Expand to new treatments, locations, or channels as results compound.
Our healthcare marketing programme is built for practices that are serious about growing their patient base:
Private dental practices offering general, cosmetic, or specialist dentistry who want more patients from online search.
Private medical clinics including dermatology, physiotherapy, fertility, and specialist consultant practices.
Cosmetic and aesthetic clinics that need compliant marketing for treatments like Botox, fillers, and cosmetic surgery.
Multi-location healthcare groups that need consistent marketing and local SEO across multiple practice sites.
Mental health and wellbeing practices including psychology, counselling, and therapy services seeking ethical patient acquisition.
We do not work with practices making unsubstantiated medical claims. All marketing is produced within ASA, GDC, GMC, and CQC guidelines.
Local SEO and one acquisition channel. Ideal for single-location practices building their online patient pipeline.
Multi-channel patient acquisition with reputation management. For practices ready to dominate their local market.
Full-service programme for multi-location or high-growth practices. Dedicated strategist and expanded scope.
All plans require a 3-month minimum commitment. Prices exclude ad spend and any third-party tool costs.
Book a free strategy call and we'll audit your practice's online presence, review your compliance posture, and outline a 90-day plan to attract more patients.