arrow-up
ALL WORKS
MENU
Contact Us
20210408_102531
What we do

Google Ads Agency, London

// GOOGLE PPC

Why Google Ads with Sample Digital Lab?

Use this section to describe your company and the services you offer. You could share your company’s story and details about why you are in business. The goal is to create a connection with the visitor and give them confidence to work with you.

CONTACT
// GOOGLE ADS

PPC Process Steps

Audit & Insights

We analyse your current campaigns, competitors, and opportunities to build a data-backed foundation.

Custom PPC Strategy

Get a tailored plan covering Google Ads, landing pages, and conversion tracking.

Launch

We launch your campaigns with A/B testing, AI-driven insights, and continuous optimisation.

Scale & Report

Scale confidently with transparent reporting, measurable ROI, and sustainable growth.

// SEO PRICING TABLE

Google Ads Packages

Choose the plan that fits your goals. Upgrade anytime.

Launch

Perfect for businesses new to Google Ads, focused on visibility and lead generation.
£ 650 Per month + VAT
  • Campaign setup & optimisation
  • Keyword research & targeting
  • Negative keyword strategy
  • Google Tag Manager
  • GA4 conversion setup
  • Remarketing setup
  • Monthly performance report
  • Email support
Book a Call

Growth

For scaling businesses ready to combine multiple campaign types and advanced tracking.
£ 1,200 Per month + VAT
  • All Launch features
  • Advanced Keyword Research
  • Multi-campaign setup (Search + Display + PMAX)
  • Advanced conversion tracking (enhanced conversions, lead quality events)
  • Audience segmentation
  • Dynamic Search Ads
  • KPI-focused Reporting
  • Blog / Content Creation
  • International Targeting
Book a Call
Popular

E-Commerce SEO

For online retailers focused on sales growth
£ 2,000 Per month + VAT
  • All National SEO Features
  • Product Page Optimisation
  • Category Page SEO
  • Structured Data & Schema for Products
  • Conversion Tracking Setup
  • Blog / Content Creation
  • Monthly Detailed Report
  • International Targeting
Book a Call

International SEO

For ambitious brands expanding globally
From £ 3,500 Per month + VAT
  • All Packages SEO Features
  • Multi-language & Multi-region Optimisation
  • International Keyword Research
  • Tailored Backlink Outreach
  • Ongoing Content Strategy
  • Monthly Strategy & Consultancy Calls
Book a Call
// CONTACT

Get a free quote or contact us!




    Sample Digital Lab

    // FAQS

    Some frequently asked questions for Google PPC.

    Pay-Per-Click (PPC) advertising is a model where you pay only when someone clicks on your ad. For B2B companies, PPC is one of the fastest ways to reach decision-makers who are actively searching for solutions like yours. Unlike long-term brand awareness campaigns, PPC allows you to appear at the top of Google results exactly when a CFO, IT director, or procurement manager is researching a service. This shortens the sales cycle, generates qualified leads, and provides measurable ROI in industries where every lead can be high-value.

    There is no one-size-fits-all answer. Costs depend on factors like industry competition, target audience, and campaign objectives. On average:

     

    • B2B keywords (software, finance, healthcare, industrial) can range from £5 to £20 per click.

     

    • Monthly budgets for SMEs usually start from £1,500–£3,000, while enterprise-level accounts often invest £10,000+

    • At Sample Digital Lab, we design campaigns around ROI, not just clicks. That means even smaller budgets can generate meaningful results if the strategy is built on solid targeting, smart bidding, and conversion optimisation.

    Yes. Unlike most PPC agencies that focus only on ads, we integrate SEO, landing page optimisation, and analytics into every campaign. This ensures that your paid ads don’t just get traffic, but convert. We optimise page speed, content quality, and user experience alongside PPC. That way, even after someone clicks, they’re guided smoothly through to becoming a lead.

    Our PPC management is a full-funnel service designed for B2B growth. It includes:

      • Account setup & structure (or audit if already running)

      • Keyword research & competitor analysis

      • Ad copywriting & creative testing

      • Campaign setup across Search, Display, YouTube, and Performance Max

      • Conversion tracking & analytics dashboards (GA4, Looker Studio)

      • Ongoing optimisation & A/B testing

      • Monthly reports & strategy calls
        In short:         everything you need for PPC to drive measurable business outcomes, not just clicks.

    We use Looker Studio dashboards and GA4 to give you real-time visibility. Reports include:

    • Cost per lead (CPL)

    • Conversion rate

    • ROI by campaign/channel

    • Keyword-level performance

    • Monthly insights & next-step recommendations
      You’ll never wonder where your budget is going – it’s fully transparent and tied directly to business KPIs like pipeline, MQLs, and SQLs.

    Most agencies focus only on ad spend and clicks. At Sample Digital Lab, we go further:

    • B2B Specialist Focus – We work with SaaS, finance, healthtech, and industrial companies where every lead matters.

    • Integrated Approach – SEO, PPC, landing page optimisation, and analytics are all managed under one roof.

    • Data-Driven Growth – We don’t just manage ads; we engineer growth systems tailored to your sales cycle.

    • Transparent Partnership – Clients see us as an extension of their team, not just a vendor.
      That’s why our clients consistently stay with us long-term – because we generate not just clicks, but real qualified leads that turn into revenue.