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Google Ads management focused on lead quality, not click volume. Every pound tracked. Every lead counted.
Here’s what we typically find when SMEs hand us their ad accounts:
Broad match keywords burning through budget. No conversion tracking — so nobody knows which clicks become customers. Ad copy that hasn’t been updated in months. Landing pages that aren’t designed for conversion. And automated bidding strategies running on bad data.
The result? You’re paying for clicks, but you’re not getting leads. Google is happy. Your bank account isn’t.
Google Ads is the fastest way to put your business in front of people who are actively searching for your services. But only if it’s set up properly, managed actively, and measured against outcomes that actually matter.
We don’t optimise for the lowest cost-per-click. We optimise for cost-per-qualified-lead. A £50 click that turns into a £5,000 client beats a £2 click that goes nowhere.
Before we spend a single pound, we set up end-to-end tracking. From click to form submission to phone call to revenue. You’ll know exactly which keywords and ads are driving real business.
We don’t send ad traffic to your homepage. Every campaign points to a purpose-built landing page designed to capture enquiries — not just inform visitors.
We review campaigns weekly, adjust bids, test ad copy, add negative keywords, and refine targeting continuously. Set-and-forget is not a strategy.
Everything we do is designed to get your business found, drive qualified traffic, and deliver measurable ROI.
23 recommendations
6-month performance trend
Old Page
Optimised
3% → 12% conversion rate
Consistent upward trend
12x
Return on Ad Spend
Professional Services
We restructured their account around high-intent keywords, built dedicated landing pages, and implemented proper conversion tracking. ROAS went from 2x to 12x in 4 months.
Read the full case study-62%
Cost Per Lead
B2B Services
By cutting wasted spend on broad match keywords, adding 400+ negative keywords, and improving landing page conversion rates, we cut their cost per lead by more than half.
Read the full case studyWeek 1–2
We review your existing account (or build one from scratch), set up conversion tracking, research keywords, and plan the campaign structure. Nothing goes live until tracking is confirmed.
Week 3–4
Campaigns go live with carefully selected keywords, tested ad copy, and optimised landing pages. We monitor daily during the first two weeks.
Month 2–3
Weekly bid adjustments, negative keyword updates, ad copy testing, and landing page refinements. Performance data starts to tell us what works — and we act on it.
Month 4+
Once we’ve identified your best-performing campaigns, we increase budget on what works and expand into new keyword territories. This is where ROI compounds.
Google Ads works best for businesses that:
Sell services with clear value — if a new client is worth £1,000+, Google Ads can deliver strong ROI
Operate in competitive markets — where organic rankings are hard to win quickly
Need leads now — SEO takes months to build. Google Ads can generate enquiries within days
Have a defined target audience — you know who your customers are and what they search for
Want to complement their SEO — the best strategies use both organic and paid search together
We’re not the right fit if you’re selling low-margin products under £20, or if you’re looking for someone to set up a campaign and walk away.
For businesses getting started with Google Ads.
For businesses ready to scale their paid search performance.
For businesses serious about maximising paid search ROI.
Recommended ad spend: Minimum £1,000/month for most industries. Book a call and we’ll advise on the right budget.
Book a free consultation. We’ll review your current Google Ads performance (or discuss your launch plan) and show you exactly where the opportunities are.