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Where strategy meets technology. Honest conversations on AI, digital marketing, and what's actually working — by Sample Digital Lab.
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Most B2B companies pour energy into their company page — and barely touch the channel that actually drives reach. Alex and Sam share the framework SDL uses with every B2B client: why personal profiles outperform company pages, how to build employee advocacy, and which content formats the algorithm rewards most.
OpenAI has started rolling out advertising on ChatGPT — and it changes everything. Alex and Sam break down the two new ad formats (one of them is genuinely weird), the $200k minimum spend, what it means for Google's search dominance, and whether "SEO but for AI" is now a real job title.
AI isn't just a tool anymore — it's the entire operating system of modern marketing. Alex and Sam dive into Agentic AI, hyper-personalisation, first-party data, and the rise of the "AI Orchestrator" as the most important role in marketing today.
Digital Marketing Talks
by Sample Digital Lab · Weekly
About the show
Digital Marketing Talks is the no-nonsense guide to AI, digital marketing, and what's actually working in 2026.
Host. Analytical, data-driven, always looking for the pattern behind the numbers.
Co-host. Spontaneous, creative, the voice that keeps things honest and a little playful.
Alex and Sam are AI-generated voices and personas created with ElevenLabs.
We help ambitious SMEs grow through SEO, Ads, and performance marketing. Let's talk.