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Precision B2B targeting by job title, seniority, and company size. Reach the decision-makers in your ICP — and turn impressions into meetings.
Here’s what we see when B2B brands come to us after managing LinkedIn Ads in-house or with generalist agencies:
They’re targeting audiences too broad to convert. They’re running generic brand awareness campaigns when they need pipeline. Their cost per lead is £200+ and climbing because they haven’t built proper exclusion lists or retargeting funnels.
LinkedIn is the most powerful B2B advertising platform in the world — but it’s also the most expensive per click. If your targeting isn’t precise, your creative isn’t relevant, and your funnel isn’t built for conversion, you’ll burn through budget with nothing to show for it.
The difference between a failed LinkedIn Ads campaign and a successful one isn’t budget. It’s targeting precision and funnel architecture.
We build LinkedIn campaigns that generate meetings, not just reach. Here’s how.
We build audiences from your ideal customer profile — job titles, seniority levels, company sizes, industries, and specific accounts. No broad targeting. Every impression reaches someone who could actually buy.
Cold audiences see thought leadership. Warm audiences see case studies and social proof. Hot audiences see direct offer ads. Each stage moves prospects closer to a conversation.
LinkedIn feeds are full of bland corporate ads. We create thumb-stopping creative — carousels, video, and single image ads — that speak directly to your buyer’s pain points.
We optimise for meetings booked and pipeline generated, not form fills. Every lead is tracked from first touch to sales conversation so you know exactly what LinkedIn delivers.
Custom audiences built from your ideal customer profile — job titles, seniority, company size, industries, and matched company lists.
We analyse what your competitors are running on LinkedIn, identify gaps, and build campaigns that stand out.
Full-funnel campaign structure with clear progression from awareness through consideration to conversion.
Scroll-stopping carousel ads, single image ads, video ads, and document ads — designed for B2B decision-makers.
Campaign-specific landing pages or lead gen forms optimised for conversion. We test both to find what works for your audience.
Top-of-funnel content that positions your brand as an authority — the foundation of effective LinkedIn advertising.
Systematic testing of audiences, creative, copy, and offers to continuously improve performance.
Daily monitoring and optimisation of bids, budgets, and pacing to maximise your return on ad spend.
Website visitor retargeting, video viewer audiences, and account-based marketing lists for high-value targets.
Monthly reports tracking impressions, clicks, leads, meetings booked, and pipeline generated. Every metric tied to revenue.
We connect LinkedIn data to your CRM so you can see the full journey from ad impression to closed deal.
We review performance, adjust targeting, refresh creative, and plan the next quarter’s campaigns based on what’s working.
150+
Qualified Meetings
B2B Consultancy
We built a precision-targeted LinkedIn funnel that generated over 150 qualified sales meetings at £62 per meeting — replacing their reliance on cold outreach.
Read the full case study£62
Cost Per Meeting
B2B Professional Services
Through ICP-first targeting and a three-stage funnel, we drove the cost per qualified meeting below £65 — less than half the industry average for LinkedIn Ads.
Read the full case studyWeek 1–2
Define your ICP, build audiences, design campaign architecture, create initial ad creative, and set up tracking.
Week 3–4
Campaigns go live. We monitor daily, adjust bids, and gather initial data on what resonates with your audience.
Month 2–3
A/B test creative, refine audiences, add retargeting layers, and scale budgets toward the best-performing campaigns.
Month 4+
Expand into new audience segments, launch ABM campaigns, and build a predictable pipeline engine from LinkedIn.
Our LinkedIn Ads services are built for:
B2B companies selling to other businesses with deal sizes above £5,000 and a defined target audience
SaaS and technology companies that need to reach specific job titles and seniority levels
Professional services firms targeting decision-makers at companies of a specific size
Companies with a proven offer that need a scalable channel to generate qualified pipeline
If your average deal size is under £2,000 or you sell to consumers, LinkedIn Ads may not be the most cost-effective channel for you.
For businesses testing LinkedIn Ads as a B2B channel.
For businesses ready to build LinkedIn into a primary pipeline channel.
For businesses scaling LinkedIn Ads across multiple markets or products.
Not sure which tier? Book a call and we’ll recommend the right starting point.
We’ll build a precision-targeted LinkedIn Ads campaign that reaches the decision-makers in your ICP — and turns impressions into qualified meetings.