Google Ads Agency, London

Pay-Per-Click (PPC) advertising is a model where you pay only when someone clicks on your ad. For B2B companies, PPC is one of the fastest ways to reach decision-makers who are actively searching for solutions like yours. Unlike long-term brand awareness campaigns, PPC allows you to appear at the top of Google results exactly when a CFO, IT director, or procurement manager is researching a service. This shortens the sales cycle, generates qualified leads, and provides measurable ROI in industries where every lead can be high-value.

There is no one-size-fits-all answer. Costs depend on factors like industry competition, target audience, and campaign objectives. On average:

• B2B keywords (software, finance, healthcare, industrial) can range from £5 to £20 per click.

• Monthly budgets for SMEs usually start from £1,500–£3,000, while enterprise-level accounts often invest £10,000+
  
  
• At Sample Digital Lab, we design campaigns around ROI, not just clicks. That means even smaller budgets can generate meaningful results if the strategy is built on solid targeting, smart bidding, and conversion optimisation.

Yes. Unlike most PPC agencies that focus only on ads, we integrate SEO, landing page optimisation, and analytics into every campaign. This ensures that your paid ads don’t just get traffic, but convert. We optimise page speed, content quality, and user experience alongside PPC. That way, even after someone clicks, they’re guided smoothly through to becoming a lead.

Our PPC management is a full-funnel service designed for B2B growth. It includes:

• • Account setup & structure (or audit if already running)

  • Keyword research & competitor analysis

  • Ad copywriting & creative testing

  • Campaign setup across Search, Display, YouTube, and Performance Max

  • Conversion tracking & analytics dashboards (GA4, Looker Studio)

  • Ongoing optimisation & A/B testing

  • Monthly reports & strategy calls
    In short: everything you need for PPC to drive measurable business outcomes, not just clicks.

We use Looker Studio dashboards and GA4 to give you real-time visibility. Reports include:

• Cost per lead (CPL)

• Conversion rate

• ROI by campaign/channel

• Keyword-level performance

• Monthly insights & next-step recommendations
  You’ll never wonder where your budget is going – it’s fully transparent and tied directly to business KPIs like pipeline, MQLs, and SQLs.

Most agencies focus only on ad spend and clicks. At Sample Digital Lab, we go further:

• B2B Specialist Focus – We work with SaaS, finance, healthtech, and industrial companies where every lead matters.

• Integrated Approach – SEO, PPC, landing page optimisation, and analytics are all managed under one roof.

• Data-Driven Growth – We don’t just manage ads; we engineer growth systems tailored to your sales cycle.

• Transparent Partnership – Clients see us as an extension of their team, not just a vendor.
  That’s why our clients consistently stay with us long-term – because we generate not just clicks, but real qualified leads that turn into revenue.