Our Works.
Delivered through Siemens Trusted Distribution Partner
UI/UX Design·Website
Project Scope
Challenges
- Although Boğaziçi Yazılım is the exclusive Siemens distributor in Turkey, its strong market position was not fully reflected in its digital presence. Google Ads campaigns suffered from low search volumes, limited keyword diversity, and weak alignment between ads and landing pages. On the landing pages themselves, the absence of conversion-driven content and visible trust signals meant that potential customers were less likely to take action.
Key Challenges Included
Strategies for Coming Years
To address these challenges, Sample Digital Lab designed a comprehensive Google Ads and landing page optimization plan. Key actions included:
•Revamping ad headlines with pain point + solution + CTA messaging.
•Rewriting descriptions to emphasize Boğaziçi Yazılım’s authority as Turkey’s official Siemens distributor.
•Expanding keyword strategy with Siemens product-focused variations.
•Creating conversion-driven landing page adjustments, including stronger CTAs and trust signals.
•Restructuring campaigns into product-based ad groups (NX, Simcenter, Teamcenter, Solid Edge, Polarion).
Results
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