Our works.
Complete website overhaul for Notium.
UI/UX Design·Website
Project Scope
When Notium, an SAP Silver Partner, set out to expand into the UK market, their existing website did not reflect the company’s strategic goals or communicate clearly to their ICPs. The structure was fragmented, the SAP solution portfolio was not showcased in a clear and compelling way, and the site lacked conversion-driven design elements. Sample Digital Lab was tasked with building a digital presence that would serve as Notium’s primary showcase, fully optimized for SEO, aligned with ICP pain points, and designed to generate qualified leads.
Strategies for Coming Years
Building a digital foundation that turns visibility into measurable growth.
- Clear information architecture tailored for SAP solutions and industries.
- ICP-focused content that speaks directly to decision-makers’ challenges.
- Conversion-driven design with optimized CTAs and analytics integration.
- Scalable structure to support campaigns, whitepapers, and future expansion.
- SEO performance and site speed significantly improved with the new build.
Plan of Action
The process began with a full audit of Notium’s existing website, identifying gaps in SEO, UX, and lead generation. A new information architecture was created, supported by a clean menu structure, optimized solution pages, and industry-focused sections. UI/UX prototypes were first developed in Figma and then implemented on WordPress with a custom build. Headlines and CTAs were refined to address ICP needs directly, while analytics foundations were established through GA4 and Looker Studio dashboards. Following launch, the website has been continuously improved through technical SEO updates and content refinements.
Conclusion
The redesigned website transformed Notium’s digital presence from a static showcase into an active lead generation engine. With its modern design, SEO-driven structure, and integrated measurement tools, Notium now has a platform that supports both inbound and outbound campaigns. Beyond visibility, the site strengthens Notium’s credibility in the highly competitive SAP UK market and provides a scalable foundation for sustainable digital growth.
