Our works.
The UK Case for Global Social Media Growth
UI/UX Design
Project Scope
As Notium expands its footprint in the UK market, its current social media presence lacks the strategic direction needed to engage high-level decision-makers and build brand authority. The existing channels are passive, failing to communicate Notium’s expertise in the SAP ecosystem, articulate value to its Ideal Customer Profiles (ICPs), or drive qualified traffic to its newly overhauled website. This project will transform Notium’s social media channels from a simple broadcast tool into a dynamic engine for thought leadership, community engagement, and lead generation. We are tasked with developing and executing a comprehensive social media strategy that positions Notium as a leading SAP Silver Partner and creates a direct line of communication with its target audience.
Strategies for Coming Years
Developed a LinkedIn-first B2B social media strategy focused on establishing authority and engaging CFOs, Finance Directors, and CIOs. Created a content matrix built on “Pillar Content,” including thought leadership articles, client case studies, and problem/solution-oriented micro-content (carousels, short-form videos). Implemented a detailed target audience analysis to map ICP pain points to specific content themes, ensuring every post speaks directly to their challenges. Established a proactive community management and engagement plan to participate in relevant industry conversations and build relationships. Integrated a robust analytics framework to track metrics that matter—engagement rate, click-through rate (CTR) to the website, and social-driven lead conversions—not just vanity metrics. Positioned Notium’s key personnel as subject matter experts through employee advocacy and expert spotlight content.
We transformed Notium's social media channels into a value driven, demand-generation engine, delivering sustainable growth to the brand's digital reputation and market share.
- Content designed to solve problems for financial and IT leaders, not just to promote services.
- Concentrating resources on the platform where C-level decision-makers are most active.
- Moving beyond sales pitches to become a trusted source of SAP insights and financial transformation knowledge.
- Monthly performance reporting to refine content, targeting, and overall strategy for measurable ROI.
Plan of Action
The process will begin with a comprehensive audit of Notium’s current social media channels and a competitor analysis to identify opportunities and benchmarks. Following the audit, we will develop detailed ICP personas for social media engagement. A strategic content plan will be created, outlining key themes, content pillars, tone of voice, and a monthly content calendar structure. Our creative team will then produce high-quality, on-brand copy and visuals (graphics, carousels, video snippets) tailored for LinkedIn and other relevant channels. The execution phase involves daily scheduling, proactive community management, and engaging with industry influencers and target accounts. Monthly performance reports will be generated using analytics tools to measure KPIs, providing insights that will guide the ongoing optimization of the strategy.
Conclusion
This strategic social media initiative will elevate Notium’s digital presence from a passive profile to an active, respected voice in the UK’s SAP consulting market. By consistently delivering high-value content and engaging directly with its target audience, Notium will build brand trust, strengthen its reputation as a thought leader, and create a sustainable pipeline of qualified inbound interest. This strategy will not only support lead generation but also establish a powerful platform for brand advocacy, talent acquisition, and long-term market credibility.
